Niche Playlist Design

MY STORY...

I wouldn’t call myself a Playlist Designer if I weren’t first—and always—a Music Curator. It’s been my lifelong obsession.

My story starts in the early ’80s, immersed in CD culture—Columbia House subscriptions, endless trips and countless hours spent in Tower Records in Yonkers and on 66th and Broadway, HMV and Newbury Comics in Massachusetts and New York, Virgin Megastore in New York, plus additional time spent in places like The Wiz and Best Buy.

When the digital revolution hit in 1999, I fell hard for the iPod, iTunes, and MP3s—converting tens of thousands of CDs into a private digital archive. By 2007, I was a resident DJ at a wine bar, spinning private events and local parties. That’s where a producer with his own studio introduced me to something I didn’t know existed: curating playlists for hospitality brands.

Fast-forward to 2014: I became a Playlist Designer, dubbed a “Music Architect,” then promoted to Lead Music Architect. Since then, I’ve devoted myself to crafting immersive sonic experiences that turn brand spaces into emotional memories—designing playlists for luxury resorts across the Caribbean and Mexico, plus select one-off projects for other brands.

For years, I’ve been the hidden spark—the human touch behind the soundtrack of countless unforgettable moments. When the music clicked and everyone felt good, that was my work breathing life into the atmosphere. Every playlist was intentional, inventive, and deeply human—built to help venues stand apart and guests truly feel the vibe.

MY LIBRARY...

Each project taps into a private, offline archive of more than 1.2 million MP3s—built over decades. Every track is obsessively organized by genre, sub‑genre, mood, time of day, vocals, edits, and era, so playlists can be engineered with razor‑sharp precision for any brand, space, or atmosphere. (Playlists are designed to be played on shuffle.)

My library also runs deep into explicit and boundary‑pushing territory, making it possible to design playlists for environments that want more edge, attitude, or after‑hours energy—without compromise.

MY FUTURE...

For the first time since January 2014, I’ve had to step back from doing what I love most—crafting music experiences as a Playlist Designer for hospitality brands. This pause wasn’t my choice; circumstances beyond my control forced me to hit stop, even though my instinct is to always press play.

Only, I don’t want to stop listening. My lifelong obsession with music curation has filled my world with sound and meaning, even in moments when life asked me to turn it down. So while this particular chapter is on hold, the part of me that listens, tags, organizes, and imagines new sonic worlds is still very much alive.

For now, the future is unwritten—whether that’s another residency with a company, deeper collaborations with boutique brands, or something that doesn’t quite exist yet. What won’t change is the way I move through the world: liking, loving, collecting, and curating music, ready for the next space that needs a human‑first soundtrack.

Though this chapter may be paused, my connection to music is not, and it never will be.

NICHE PLAYLIST DESIGN Human Curation, No Hallucination

MY STORY...

MY LIBRARY...

Playlist projects for Roundhouse Multimedia, 2014–2025

MY FUTURE...

NICHE PLAYLIST DESIGN Human Curation, No Hallucination

MY STORY...

MY LIBRARY...

Playlist projects for Roundhouse Multimedia, 2014–2025

MY FUTURE...

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